Our products are for the purists. Our raw materials are unprocessed; our oils are all organic, raw, cold-pressed; our beeswax is unrefined, locally sourced, and fluvalinate-free. To avoid the need for preservatives, we make everything fresh in small batches. Our ingredients are all ethically sourced and free from palm-oil (and palm-oil derivatives). We use the highest purity salts and premium raw ingredients. Our products are free from all nano-technology, preservatives, thickeners, fillers, binders, synthetic ingredients and even plant 'extracts'. The plants we do use (eg lemons, avocados, nettles) are all grown and harvested either by us or trusted friends. ...... and if there is any doubt, we leave it out.

In 2011, I experienced some significant health issues. As I began researching ways to regain my health, I became increasingly concerned about the toxic potential of many common ingredients used in commercial toiletries. It turns out there is no mandatory safety testing for ingredients used in personal care products, and our skin, once thought to act as a barrier, is in fact able to absorb much of what is put on it (which is why hormone patches and nicotine patches work). So my journey into healthier products began.